Makeup Bestsellers on YesStyle in 2018

We already shared our list of the bestselling skin care products on YesStyle in 2018. Now let’s look back at last year’s most popular makeup items.

We’ve rounded up the 10 most-loved makeup items on YesStyle per category, from the top foundations, concealers and brow definers to eye shadows, mascaras, eyeliners, lipsticks and face powders.

Meet your vanity staples in the list below! Tell us if any of your favorite makeup items made the cut!


Liquid or powder foundations may be more favored in the West but for Korean beauty, it’s all about cushion foundations. This type of foundation is ideal for those who want light to medium coverage without looking cakey, and the benefit of added SPF for extra sun protection. Among the many options, MISSHA’s Magic Cushion Cover Lasting foundation made it to the top – it provides perfect coverage while maintaining a luminous look that lasts all day, so what’s not to love?

1. MISSHA – Magic Cushion Cover Lasting SPF50+ PA+++ 2. MEMEBOX – PONY EFFECT Everlasting Cushion Foundation SPF50+ PA+++ 3. APRIL SKIN – Magic Snow Cushion 2.0 SPF50+ PA+++ 4. COSRX – Blemish Cover Cushion SPF47 PA++ 5. MISSHA – M Perfect Cover BB Cream SPF42 PA+++
6. Moonshot – Micro Setting Fit Cushion SPF50+ PA+++ 7. A’PIEU – Air-Fit Cushion Pposong SPF50+ PA+++ 8. Dear, Klairs – Illuminating Supple Blemish Cream SPF40 PA++ 9. Dear, Klairs – Mochi BB Cushion Pact SPF40 PA++ 10. A’PIEU – Wonder Tension Pact Madecassoside SPF30+ PA++


Concealers, also known as skin saviors, always have your back. When you’re going through a skin emergency like an unexpected blemish showing up just when you’re about to attend a party, you can always count on a concealer. Many of you reached for The Saem’s Cover Perfection Tip Concealer when you needed it the most.  Aside from covering acne, color correctors were also popular in 2018 and the most popular was Peripera’s Ink Corrector.

1. The Saem – Cover Perfection Tip Concealer SPF28 PA++ 2. Peripera – Ink Corrector 3. MEMEBOX – PONY EFFECT Pro Fit Liquid Concealer SPF30 PA++ 4. A’PIEU – Moist Cream Concealer SPF30 PA++ 5. Peripera – Ink concealer
6. The Saem – Cover Perfection Pot Concealer 7. A’PIEU – Multi Correcting Concealer 8. Innisfree – Mineral Stick Concealer 9. Etude House – Kissful Lip Care Concealer 10. Innisfree – Tapping Lip Concealer


2018 was all about the brow game; your makeup isn’t 100% on point unless your brows are on fleek! When it comes to brows, most makeup lovers trusted Etude House to get the job done. Last year’s top three brow products include the brand’s Drawing Eye Brow NEW, Tint My 4-Tip Brow and Drawing Slim Eye Brows. We all love a good eyebrow pencil but judging from the top ten products, it looks like brow gels are slowly making their way to the top.

1. Etude House – Drawing Eye brow NEW (7 Colors) 2. Etude House – Tint My 4-Tip Brow (4 Colors) 3. Etude House – Drawing Slim Eye Brows 1.5mm (6 Colors) 4. Innisfree – Auto Eyebrow Pencil (7 Colors) 5. Etude House – Color My Brows (5 Colors)
6. MEMEBOX – PONY EFFECT Contoured Brow Color (5 Colors) 7. THE FACE SHOP – Designing Eyebrow (6 Colors) 8. Etude House – My Brows Gel tint 9. MEMEBOX – PONY EFFECT Sharping Brow Definer (5 Colors) 10. Holika Holika – Wonder Drawing Skinny Eyebrow (4 Colors)

Eye Shadows

Eye shadows add a fun element to the makeup process. You can choose from a bunch of different colors and types, from matte to shimmery that’s bursting with glitter! Etude House seemed to be on a roll last year as not only did their eyebrow products place in the top three but the top-ranked eye shadows were also theirs. Most of you went for their Bling Bling Eye Stick, Look at My Eyes New and Play Color Eyes Wine Party palette.

1. Etude House – Bling Bling Eye Stick (12 Colors) 2. Etude House –Look At My Eyes New 3. Etude House – Play Color Eyes Wine Party 4. MISSHA – Triple Shadow (16 Colors) 5. peripera – Sugar Twinkle Liquid Shadow (6 Colors)
6. Etude House – Play Color Eyes (Cherry Blossom Edition) 7. 3 CONCEPT EYES – Mood Recipe Multi Eye Color Palette (3 Types) 8. Holika Holika – Eye Metal Glitter F/W17 (4 Colors) 9. Etude House – Play Color Eyes Peach Farm 10. W.Lab – Pocket Shadow Palette Blooming


Many people stocked up on either liquid or gel eyeliner but the majority of eyeliner fans turned to MACQUEEN’s Waterproof Pen Eyeliner and praised it for its easy application and smudge-proof powers. Following in second place is another one of the brand’s waterproof eyeliners, but in gel form.

1. MACQUEEN – Waterproof Pen Eyeliner (2 Colors) 2. MACQUEEN – Waterproof Gel Eyeliner 3. [email protected] – Last Auto Gel Eyeliner Wedding Series (5 Colors) 4. ISEHAN – Kiss Me Heroine Make Smooth Liquid Eyeliner (#01 Black) 5. Koji – Dolly Wink Liquid Eyeliner (Deep Black)
6. CLIO – Waterproof Pen Liner Kill Black XP (4 Colors) 7. Etude House – Oh~ m’ Eye Line 8. [email protected] – Last Auto Gel Eyeliner Bohemian Series (5 Colors) 9. Secret Key – Skinny Real Quick Eye Liner (Renewal) 10. MEMEBOX – PONY Easy Painting Brush Liner


(Fake) Eyelash extensions may have been trendy last year but you can never go wrong with classic mascara. It used to be all about the volume, but curling and lengthening were most people’s priorities in 2018. Innisfree’s mascaras were popular purchases; Skinny Waterproof Microcara Mascara was the bestseller followed with the brand’s other mascara variations, including top ten residents Skinny Microcara and Skinny Longlongcara Mascara.

1. Innisfree – Skinny Waterproof Microcara Mascara 2. Etude House – lash Perm Curl Fix Mascara 3. peripera – Ink Color Cara (6 Colors) 4. pdc – Pmel Essence Mascara Base 5. The Saem – Saemmul Perfect Curling Mascara
6. Innisfree – Skinny Microcara 7. Shiseido – Majolica Majorca Lash King Mascara (BK999 Black) 8. Innisfree – Skinny Longlongcara Mascara 9. Etude House – Oh! M’ Eye lash Black Tint 10. Etude House – Lash Perm Proof Mascara (Washable)

Blush, Contour & Highlighter

While the bestselling cheek makeup item is a contour product from too cool for school, many of you splurged on products that help you achieve naturally flushed cheeks. Peach, coral and rose were some of the most-liked shades.

1. too cool for school – Art Class By Rodin Shading 2. Etude House – Lovely Cookie Blusher (12 Colors) 3. Aritaum – Sugarball Cushion Cheek Color (5 Colors) 4. Etude House – Play 101 Stick Contour Duo 5. 3 CONCEPT EYES – Mood Recipe Face Blush (3 Colors)
6. 3 CONCEPT EYES – Blush Cushion (6 Colors) 7. 3 CONCEPT EYES – Take A Layer Multi Pot (7 Colors) 8. Innisfree – Smart Drawing (Blusher) SPF26 PA++ (5 Colors) 9. Berrisome – Oops Tint Cheek Cushion 10. too cool for school – Art Class by Rodin Highlighter


Is there such a thing as too many lipsticks? 2019 may be all about bold lips but lip tints lived their best lives in 2018. Peripera’s Ink The Airy Velvet is number one on the list next to other amazing tints from Etude House, 3 CONCEPT EYES, LANEIGE and OnDay. Which one is your go-to lippie?

1. peripera – Ink The Airy Velvet (15 Colors) 2. Etude House – Dear Darling Water Gel Tint (6 Colors) 3. peripera – Peri’s Ink The Velvet (15 Colors) 4. Etude House – Dear Darling Water Gel Tint 5. 3 CONCEPT EYES – Velvet Lip Tint (10 Colors)
6. peripera – Milk Moist Lip Balm (3 Colors) 7. LANEIGE – Two Tone Tint Lip Bar 8. 3 CONCEPT EYES – Mood Recipe 2 Matte Lip Color (5 Colors) 9. Etude House – Dear Darling Water Tint 10. OnDay – Lipping Gold Flower Lip Glow (3 Colors)

Face Powders

Just like how you should end your makeup with finish powder, we’re ending this list with the bestselling face powders. Shine-stopping and oil-controlling face powders were top choices and the most popular pick was Innisfree’s No Sebum Mineral Powder. This simple yet effective powder absorbs any excess oil to prevent makeup from caking and keeps the shine at bay all day!

1. Innisfree – No Sebum Mineral Powder> 2. Etude House – Zero Sebum Drying Powder 3. EGLIPS – Blur Powder Pact 4. Innisfree – No Sebum Blur Powder 5. LOHACELL – Mineral Airize No-Sebum Powder
6. Creer Beaute – Sailor Moon Miracle Romance Sailor Moon Powder Flat Style 7. EGLIPS – Glow Powder Pact 8. CHICA Y CHICO – Matt Powder (2 Colors) 9. Creer Beaute – Sailor Moon Miracle Romance Pretty Guardians Color Powder 10. EGLIPS – Oil Cut Powder Pact
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