Brand Spotlight: MEMEBOX

The YesStyle Beauty Lab

MEMEBOX is perfect for the adventurous souls out there who are constantly trying new makeup and skin care brands. The Korean beauty brand started in 2012 and now boasts a global following with stores across the US, Korea, Hong Kong, Taiwan and China.

MEMEBOX is known for discovering and curating independent beauty lines including Pony Effect and I’M MEME.

Created by Pony (also known as Park Hye-min), a Korean makeup artist and beauty guru, Pony Effect is for those looking to step out of their beauty comfort zone. Pony Effect aims to inspire its customers to explore different makeup looks by experimenting with new colors, textures and applicators.

Pony Effect has made it easy to elevate your everyday makeup looks to a whole new level with the brand’s unique and innovative collection of cushion foundations, lip liquids and eyeshadow palettes. Some of the brand’s bestselling and not-to-be-missed products include the Pony Effect Everlasting Cushion Foundation SPF50+ PA+++, Pony Effect Conceptual Eyes Quad and Pony Effect Favorite Fluid Lip Tint.

I’M MEME’s aesthetic is different compared to Pony Effect’s. I’M MEME delivers fun and effortless makeup to beauty junkies who want to look good without putting in too much extra work. The brand is all about staying playful and on-trend, and its products are practical and affordable. If you’re a sucker for cute packaging, you won’t be able to resist I’M MEME’s makeup – from heart-shaped stamp blushes to heart-shaped lipsticks, they’ve got plenty of pretty items for your vanity!

Image: @immeme_official

I’M MEME is a great brand to start with if you’re a makeup beginner. The I’m Multi Cube, one of the brand’s bestsellers, is an example of a trendy yet practical type of makeup. The cube comes with a set of four small, single eyeshadows that feature numbers embossed on them, providing a step-by-step guide on how to apply them together. It also comes with a blush and they’re all conveniently packed in one cube, making it the perfect set to bring with you wherever you go!

Other must-try makeup items from I’M MEME include the I’m Multi Lip Crayon Matte and I’m Mini Pink Brush Set.

Both brands also carry beauty accessories such as false eyelash sets and makeup brushes, sponges and puffs. Go for Pony Effect if you’re all about bold looks and I’M MEME for natural makeup!