Brand Spotlight: Dear, Klairs

The YesStyle Beauty Lab

Did you know there are over 1000 beauty brands available at YesStyle? That’s a lot! With so many beauty brands out there, it can be hard to keep up with each and every one, especially the less famous names. Here at Brand Spotlight, we’ll discuss noteworthy brands, whether it’s an up-and-coming brand or one that’s been around a while. We’ll go more in-depth into the brand’s background, philosophy and where it’s headed in the beauty world!

Image: Dear, Klairs

Our first spotlight is on Dear, Klairs, a South Korean brand motivated by one thing: simplicity. Dear, Klairs started in 2009 as a small skin care brand and has grown substantially since to feature over 20 products. If you’re familiar with the brand, you might know about its bestselling items, including the Supple Preparation Facial Toner, Sheet Masks and Illuminating Supple Blemish Cream.

If you’re new to the brand and want to give it a go, start with the popular Rich Moist Foaming Cleanser. It’s hypoallergenic, making it the ideal facial wash for sensitive skin. The cleanser contains ingredients like hyaluronic acid, ceramide 3 and olive oil to give you softer skin. What you won’t find are chemical components like Sodium Lauryl Sulfate (SLS) – a skin irritant often found in other cleansers.


Facing so many skin care brands already in the market, Dear, Klairs found a niche in high-quality products that cater to sensitive skin. The brand takes pride in using only necessary ingredients that don’t irritate skin. You won’t find any harsh chemicals here – the products are free from colorants, parabens, alcohol and artificial fragrances. The brand also values the environment which is why all its products contain only natural ingredients.

A quick overview of Dear, Klairs and its beliefs:

Simple But Enough

Dear, Klairs fully embraces simplicity and going back to basics. The brand’s collections provide remedies for necessary skin care, from cleansing and moisturizing to brightening and anti-aging. Packaging is no-frills, but it’s what’s inside that matters.

Basic But Ultimate

Dear, Klairs fully dedicates its time to creating products that are simple yet effective. But there’s no secret ingredient that provides instant results. With regular use of the brand’s products, people can expect their skin to get healthier in the long run. Many YesStyle customers rave about the Freshly Juiced Vitamin Drop, which works wonders! If your main skin concern is a dull and uneven skin tone, then this Vitamin C serum is your answer. With a non-irritating formula and natural ingredients, you can count on the Vitamin Drop to brighten your overall complexion.

Mild But Powerful

Dear, Klairs products have powerful effects, like improving the skin’s elasticity and soothing irritated skin. However, the products are formulated to be gentle to sensitive skin, and the brand is always searching for raw materials and new ingredients to maintain this balance between efficacy and gentleness.

Image: Dear, Klairs

A Strong Brand Identity

Dear, Klairs has built a strong brand identity over the years by sticking to its principles. To formulate its line-up for sensitive skin, the brand makes sure that no product contains components that irritate. The brand also steers clear of animal testing. If you’re wondering, the brand is not 100% vegan yet but it’s getting there! Currently, approximately 90% of its products are cruelty-free and vegan-friendly.

YesStyle will soon be featuring a special collaboration with Dear, Klairs – so keep your eyes peeled for more details!

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