Japanese beauty junkies should already know all about @cosme. Japan’s biggest beauty review site recently announced the winners of its “Best Cosmetics Awards – 2018 Mid-Year New Products.” The award reflects the opinions of Japanese consumers, and is widely recognized by both customers and professionals within the beauty industry.
Among the 3,415 beauty products released from November 1, 2017 to April 30, 2018, ten were selected based on over 50,000 reviews from @cosme members. Without further ado, here’s a list of the best new favorites in reverse order from the first half of 2018:
The 4-color palette blush spirals into a rose, which should effortlessly capture the heart of anyone. The refined powder adheres smoothly on skin to create a vivid and natural look. Oil-based moisturizing ingredients keep skin soft and dewy.
9. Dior – Forever Undercover 24H Full Coverage Fluid Foundation
With a lightweight and refreshing matte finish, this fluid foundation feels like a second skin. The richly pigmented water-based formula doesn’t set immediately and can be blended with fingertips for a flawless coverage that lasts the whole day.
8. L’Oréal Paris – Shine On by Color Riche
Containing French rose oil and pearl extract melted in coconut water, this lipstick glides on smoothly for long-lasting vibrancy and a glossy finish. The luxurious oil-in-stick formula keeps lips hydrated and leaves a pleasant rose scent.
The unicorn-colored packaging of this sunscreen essence already deserves attention and admiration. But what makes this essence so special is its lavender hue, which helps correct and brighten skin tone. Pearlescent micro-powder creates a more three-dimensional look, while hyaluronic acid, Vitamin C derivatives and passion fruit extract hydrate skin without any stickiness.
Maquillage lipsticks are loved for their rich texture and high color payoff. This one is no exception. Aromatic rose oil melts on lips immediately after application to reduce fine lines and create a seductive luster. The lipstick also carries a subtle shimmer that makes lips look plumper. Color remains vivid for up to 6 hours.
5. Lancôme – UV Expert Youth Shield Tone Up Milk
This all-in-one sun milk offers SPF 50+ PA++++ protection while creating a more even skin tone and enhancing radiance. The sweat-proof milk contains 9% emollients enhanced with coconut milk to moisturize skin. It’s also enriched with “Fairy Powder” containing titanium to diffuse light for a slight brightening effect.
4. Cosme Decorté – AQ MW Eye Glow Gem
Cosme Decorté is a premium cosmetics brand from Kose. The AQ MW Eye Glow Gem has a buildable creamy texture that gives definition to eyes, whether used on its own or mixed with other shades. The color and luster change at different angles like gemstones to create a glamorous and dynamic look.
3. Clé de Peau Beauté – Brillant À Lèvres Éclat Radiant Lip Gloss
A Multi-Polarization Pearl Agent in the lip gloss helps create multi-faceted colors like gemstones. The gloss leaves lips with a subtle shimmer.
2. Shiseido – Maquillage Dramatic Powdery UV Foundation
A Mousse Press Process turns essence and powder into this mousse-type compact. The use of Air Mood Powder makes the foundation feel weightless on skin and easily spreadable. It also diffuses light to give skin a soft glow. The finishes go from porcelain for lighter shades, to translucent and luminous for darker shades. The foundation has long-lasting coverage that lasts for 10 hours.
The grand prize from @cosme goes to this pencil eyeliner, which is praised for its lasting and smudge-free formula, creamy and smooth application, as well as its elliptical core which allows you to freely control line thickness.
The following were best hits in @cosme’s offline retail stores:
3. Shiseido – Anessa Perfect UV Sunscreen Skincare Milk
Anessa updates its bestselling sun milk with an improved “Aqua Booster EX” technology that provides stronger protection on skin. Ideal for outdoor activities and sports, the sunscreen hydrates skin with hyaluronic acid, collagen, aloe vera, green tea extracts and more. It’s also waterproof and sweat-proof without the stickiness.
2. Cosme Decorté – AQ MW Eye Glow Gem
Cosme Decorté’s AQ MW Eye Glow Gem, which came in 4th in the Best Cosmetics Awards, won 1st runner-up in this competition.
The improved formula of this all-time favorite makes it adhere better, making it even more long-wearing. Its sebum control power was also improved by 130%, resulting in a matte and refreshing finish even in hot and humid weather. Hyaluronic acid and chamomile extract are added for extra hydration.