I have an obsession with Japanese face creams. I just feel they’re less scented and more hypoallergenic than other similar products. In honor of the Year of the Dog, I chose one in the design of a cute puppy: the Yasashii Medicated Moist Cream from Japanese glue brand Fueki.
You heard me right! Fueki began in 1886 as a glue brand. The name “fueki” means “forever unchanged,” indicating the everlasting quality of the brand’s products. Fueki introduced the Fueki Glue in 1895, followed by erasers, chewing gum, inks, adhesive tapes, sticky memo pads and correction tapes. The glue changed from using flour to 100% cornstarch in 1986.
A series of characters for the glue – comprised of an elephant, a puppy and a rabbit – was introduced in 1975 and became a hit among Japanese school kids. Fueki-kun, the yellow puppy with a red cap, became the official mascot of Fueki in 2008. The brand then began selling Fueki-kun merchandise, including cosmetic products that make use of cornstarch’s hydrating power, and stationery featuring the cute puppy. YesStyle carries both skin care products and stationery from Fueki.
Frankly, I wouldn’t have guessed that Fueki-kun is a pup if I hadn’t looked through the company’s website. But it looks cute anyway. The character has this retro appeal that reminds me of Japanese anime from the 60s and 70s. Remember Ganbare Robocon, Heidi and Astro Boy? Fueki-kun is designed to be cheerful, energetic, brave and friendly, which reflects the brand’s family-oriented approach.
Enough about the brand, let’s move on to the actual product. All Fueki skin care items are free from artificial coloring and fragrances, making them suitable for the whole family. The creams even include shea butter and horse oil for deep hydration. Here’s the full ingredient list of the Yasashii Medicated Moist Cream (“Yasashii” means “gentle” or “friendly”):
Water, Glycerin, Mineral Oil, Cetyl Alcohol, Isopropyl Myristate, Glyseryl Stearate, Paraffin, Sorbitol, Stearic Acid, Laureth-9, Butylene Glycol, Ceteth-10, Ceteth-15, Sorbitan Stearate, Dimethicone, Butyrospermum Parkii (Shea Butter), Horse Fat, Methylparaben, Propylparaben, Sodium Cetyl Sulfate, Glycosyl Trehalose, Hydrogenated Starch Hydrolysae, Squalane, PVP, Stearamide, Stearyl Glycyrrhetinate, Tocopherol, Aloe Barbadensis Leaf Extract
The cream follows the packaging of the original glue. It’s small and lightweight – so small you won’t believe it contains 50g. It even comes with a mini spatula embossed with the brand name. The red cap is a very clever design – just lift the brim to open. The cream itself is covered with a clear plastic film under the cap.
When I first dabbed the spatula into the cream, I finally saw why it can be packaged in such a tiny jar: the cream is thick and rich, pretty much the texture of sorbet. I’ve never used Fueki Glue so I can’t compare, but I do think it feels a little similar to glue on my skin because of the thick texture and lack of scent. The only differences are that the cream is non-sticky and much more refined in texture. It leaves the skin with a subtle sheen. It’s also very spreadable and easy to absorb, and a little goes a long way.
I expected the Yasashii Medicated Moist Cream to be merely a collectible but it’s more than that. I can feel my skin getting more resilient, smooth and supple with each use. I also have to admit that the luxury of having a spatula makes the mundane task of applying the cream more fun. If your kids aren’t willing to put on cream, try these puppies. Just don’t mix them up with the Fueki Glue!