Etude House Moistfull Super Collagen Eye Concentrate Review

The YS Beauty Lab

Asian beauty products are certainly expanding my vocabulary. As Korean and other Asian beauty brands continue to become more popular all over the world, we are introduced to more and more of their unique product names, like “Waterfull,” “BB Cushion,” and “Syn-ake,” or in the case of Etude House, “Moistfull.” On YesStyle, typing the word “Moistfull” generates 27 different products and 22 of these belong to the Moistfull Collagen line.

This month’s road-tested product is the brand’s Moistfull Super Collagen Eye Concentrate, which comes in a little jar with a screw-top and a plastic lid inside, and a matching little spatula. It currently retails for US$23.31 (Because Etude House is having a month-long sale!).

It’s Super! It’s Collagen!
I honestly can’t remember if I’ve ever used an eye cream but now I really have to use one because, ahem, a certain set of double digits is saying hello from the other side. The cream doesn’t promise to hide or lighten dark circles (I have concealer for that) but it does say it helps to moisturize the eye area to prevent wrinkles and dryness.

Collagen, specifically hydrolyzed collagen, is the star ingredient in this cream and is essentially a water-binding agent. In my mind, I imagine this ingredient as the one who welcomes and hugs all the hydrogen molecules that come through the skin. Linmanthes Alba or meadowfoam seed oil, and Adansonia digitata a.k.a. baobab tree fruit extract are two of the other significant ingredients in this cream, and both are highly moisturizing. With Hong Kong now getting colder and drier by the day, my skin needs all the hydration it can get.

“Welcome, Hydrogen Friends!”
From the movie “Despicable Me”

The jar contains 25ml or 8 ounces of cream, which has a slightly thick texture – not too heavy, but not too foamy light either. The instructions on the box say the cream can “provide care 360° of the eye area” which I take to mean you can even apply it on your eyelids if you wish.

However, I decided that the skin under my eyes looked more desperate so that’s where I applied the cream. I used either the cute spatula or my washed-and-clean fingers, specifically the pinky finger since the skin around the eyes is thinner and more delicate. Thanks to its just-right texture, the cream went on smoothly and was absorbed quickly. It didn’t leave any marks or residue, and didn’t feel heavy or weird on my skin either.

There’s a Little Snow on the Sahara … Sort Of
Pardon the Anggun song reference (for those who don’t know, Google is your friend). With this cream, as with all other skincare products that I’ve tried and used regularly, I know not to expect overnight miracles. So, no, I didn’t wake up looking magically 10 years younger. But after using this cream for more than two weeks now (as of this writing), I have noticed some improvement.

That jar will probably last forever

Before, the parched state of my under-eye area was quite obvious. Concealer and liquid foundation would cake on the inner corner, and the dry texture emphasized my dark eye circles. After 20 days of using the collagen eye cream, the skin is slightly smoother and lighter. I no longer have to add extra layers of concealer, and my skin texture looks more uniform from inside to outside the under-eye area.

Quick-absorbing yet lightweight

The eyes are usually the first facial features people notice so it won’t hurt to start taking care of those early. If you’re in your 20s and looking for a good starter eye cream, then I recommend the Moistfull Super Collagen Eye Concentrate. For the price, you get a lot of product that would probably last you six months, if not more. This eye cream is really more for people who are looking for early prevention against the signs of dryness and premature aging around the eyes. But if you’re looking for a cure, there are other eye creams and serums out there that are more highly concentrated and offer more rapid results.