Trendspotting | Jeremy Scott’s Fun and Funky Style

For ordinary people like you and me, mixing street style with high-end fashion can be tough and risky. That isn’t the case for American fashion designer Jeremy Scott.

Now the mastermind behind Italian brand Moschino, 39-year-old Scott had a humble upbringing on a farm in Missouri, USA but soon rose to fame through his collaboration with Adidas in 2008. The winged high-tops and teddy bear shoes he created for the brand became an instant hit among hip-hop stars. He then joined Moschino in October 2013 as Creative Director.

Jeremy Scott launched a unisex fragrance with Adidas in February 2015,
taking the shape of his famous winged sneaker design. (Images: Adidas)

Who cares how it smells like when the perfume is contained in a cute fluffy bear
that spells Moschino? On the right is the iPhone case launched in February 2015,
three months after the perfume’s debut. (Images: Moschino)

Bold, playful and a bit satirical, Scott’s designs capture the attention of the media and every free-spirited, youthful soul with their kitschy pop art, witty ideas and down-to-earth silhouettes.

A documentary film on Scott named Jeremy Scott: The People’s Designer will hit US theaters on September 18, the day after the New York Fashion Week Spring/Summer 2016 shows. Directed by Vlad Yudin, the film features Jared Leto, Miley Cyrus, Rihanna, Lady Gaga, Katy Perry and Rita Ora, who are among the celeb BFFs of the famous designer. “I want my clothes to live, to party, to have fun, to create a moment,” says Scott in the movie trailer.

Documentary film Jeremy Scott: The People’s Designer
explores Scott’s personal life and his subsequent rise
to prominence. (Image: Hollywood Reporter)

While waiting for the movie’s release, let’s recall Scott’s most iconic designs since his debut for Moschino in Fall 2014. On the right of each runway photo are examples from YesStyle that share the same spirit:

(All runway images from Vogue UK)

Pop Art

One of the best tricks from Scott is borrowing from pop culture. From SpongeBob, The Simpsons and Bugs Bunny to McDonald’s, Hershey’s and Coca Cola, there’s always a way for him to play it out in a funky but high-end way. If you’re a fan of Andy Warhol, you’ll probably see Scott’s works as wearable art.


Apart from SpongeBob, Moshino’s AW14 also paid homage to McDonald’s by twisting its logo into Moschino’s iconic heart design and combining elements from the junk food brand with those from Chanel. The high-low contrast was stunning enough to make fashion headlines, while cute enough to be devoured by all the kids-at-heart.


Crossbody bags crafted in the shapes of McDonald’s French fries, drinks and Happy Meals served as the ultimate crowd-pleaser in Moschino’s AW14 ready-to-wear (RTW). Looking almost like the real thing, these toy-like bags are bound to be remembered in the history of fashion. Gigantic French fries iPhone cases made of silicone were also showcased.


Despite the endless accusations about Barbie’s disproportionate body dimensions and unachievable perfection, many people still fantasize about being the fashion goddess in the land of toys. Scott brought out blondes dressed in bubblegum pink in Moschino’s SS15 RTW catwalk show, once again delighting his audiences.


Following the popularity of Scott and Adidas’s bear sneakers, Moschino launched the “Ready-to-Bear” capsule collection in February 2015, which included teddy bear-motif tees, faux fur bags and the aforementioned iPhone case. Through his easy-to-wear designs, Scott has successfully turned the universal cuddly figure into his own signature mascot.

Satire on High-End Fashion

The designer’s latest Pre-SS16 RTW features dresses that resemble shopping bags, hang tags, receipts and credit cards – a tongue-in-cheek homage to luxury brands and consumerism. This is not the first time Scott has performed self-mockery. He’s used dollar notes, dollar signs and logos in his previous creations. The tricky part is to make everyone laugh a little without feeling offended.


The recurring chain theme appears in Moschino’s Pre-SS16 RTW as scattered embellishments in clothes. After all, the golden chain has always been a signature motif for Moschino, even before Scott’s arrival. Here, Scott did a brilliant job in keeping it alive with a playful mind and high-end aesthetics.