Trendspotting | What do you say?

How well do you express yourself? In the past, expression was mostly verbal – talking was sufficient. Now it’s a little more complicated. With the rise of emails, Facebook, Whatsapp, Skype, Twitter, Instagram and blogs, it’s simply unavoidable (and rather addictive) to use short, simple messages or even emojis for communication. The fashion scene soaks up this viral trend, giving birth to iconic and often mockingly funny slogan tees.

Fashion model and irreverent “It” girl Cara Delevingne is undoubtedly leading the slogan-emblazoned fashion trend. The “self-explanatory” slogans she’s put onto herself including “Last clean t-shirt,” “WTF – where’s the food,” “ain’t no wifey,” “whatever” (on her beanie) and “bad hair day” (also on her beanie) are evidence of her wacky attitude. Her body is equally wordy: She’s inked fourteen tattoos onto her skin, including “Made in England” on the sole of her foot, a “Don’t worry, be happy” under her bust and a white “breathe deep” on her biceps.


1. Cara Delevingne’s latest tattoo featuring the phrase “breathe deep” on her right arm. (Image: Cara Delevingne Instagram)
2. Cara wore her “Last clean t-shirt” and a “Whatever” beanie to a Louis Vuitton show during the Paris Fashion Week Fall/ Winter 2013. (Image: WENN)
3. Alexander Wang pays homage to the parental advisory label found on compact discs with his SS 2014 creation. (Image: WWD)
4. Christopher Lee Sauvé’s controversial tee shows an infamous quote from Kate Moss inside a nutrition label with a zero calorie count. The T-shirt was later taken down from shelves due to online criticism blaming the tee for promoting anorexia. (Image: Christopher Lee Sauvé)

The latest runway designs also seem to be drowning in words. Alexander Wang made a mesh and jersey sweatshirt emblazoned with a “Parental Advisory” label in his Spring/Summer 2014 collection, while New York-based designer Christopher Lee Sauvé produced a “Nothing Tastes as Good As Skinny Feels” tee to mock a notorious quote from model Kate Moss. Moschino’s creative director Jeremy Scott brings a cartoonish style to the brand’s pre-fall 2014 collection, highlighted by some tongue-in-cheek slogan tees. Vivienne Westwood’s Red Label and Kenzo continue to promote awareness on environmental problems through printed outfits, while Burberry Prorsum SS 2015 showcases a beautiful collection of menswear and bags inspired by vintage book covers and calligraphy.


5, 6. Jeremy Scott shows his sense of humor through minimalist designs. (Image: Vogue Paris)
7, 8. Vivienne Westwood’s “Climate Revolution” tee (left) and Kenzo’s “No Fish No Nothing” tee in collaboration with Blue Marine Foundation (right). (Image: Vogue Paris)
9,10. Menswear from Burberry Prorsum SS 2015 features words from travel writer Bruce Chatwin, stylized in artistic calligraphy. (Image: Burberry Prorsum)

Here are a few slogan-happy picks available at

For narcissists
Saying that you’re too sexy for your outfit or quoting Oscar Wilde are just two ways to admit that you’re hopelessly narcissistic.

Workplace gags
Wear to work and find out how your boss reacts.

Better together
Couple tees are always sweet!

Say what you mean
It’s pretentious to say that you’re lonely, but even more to say that you’re alone. Saying “Sorry I’m late” is one thing, but saying “Sorry I’m bad” is probably a different story.