Tommy Hilfiger started out with a simple retail business in New York in 1969. By 1984, he had succeeded in launching his first collection inspired by the American dream. The Tommy flag now adorns everything from jeans, footwear, and children's clothing to home furnishings, accessories, and fragrances. Tommy Hilfiger regards his fragrance line to be an important part of the brand because scent reflects a person's individuality and character. Tommy Hilfiger perfumes and colognes are modern and fresh with a youthful and carefree spirit.