YesStyle.com Spreads Bunka's Fashion Appeal on a Global Scale

Hong Kong, May 7, 2007 – Asia’s leading fashion retail website YesStyle.com teams up with popular Hong Kong clothing label Bunka to give online shoppers a dose of uniquely Hong Kong and Japanese-flavored fashion chic. Underlined by YesStyle.com’s global reach, this exciting partnership brings fashion-forward young women the latest in Asian fashion and lifestyle products.

Taking its name from the Japanese word for “culture”, Bunka was inspired by the iconic Tokyo general store Bunkaya. Since the 1970s, the store’s offbeat line of trendy, original, and affordable clothes and day-to-day items has stood at the forefront of Japanese design. Bunka channels the creative spirit of Bunkaya culture into the fast-paced and modern mindset of Hong Kong fashion, creating unique apparel ideal for today’s trendsetting women.

With spring in full bloom and summer just around the corner, Bunka's latest collections on YesStyle.com are all about lightweight pieces made of pure cotton fabric. With long-sleeve and three-quarter-sleeve variations, the tops are made for the occasional breezy weather but are still comfortable enough to let skin breathe. The same holds true for its jackets and coats, a must for the ever-changing weather. Colors range from neutral beige and khakis to softer pastel hues of pale yellows and pinks. The use of iconic images, whimsical prints, and various patterns adds more color and spirit to its clothing line.

"Bunka's huge following is due to its stylish designs and affordability, making it a top choice among the young and trendy set who want to enjoy fashion without having to spend a lot," says YesStyle.com's Director of Fashion Development Maggie Fung. "Its popularity also allows it to continuously launch new and fresh designs and keep up with changing trends, pace for pace."

YesStyle.com provides the perfect platform to introduce Bunka to a wider market beyond Asia, providing worldwide customers with more Asian lifestyle and fashion choices. To see YesStyle.com's latest offerings from Bunka, visit http://www.YesStyle.com/bunka.

About BUNKA
Hong Kong fashion brand Bunka, which means "culture" in Japanese, takes its inspiration from Bunkaya, an iconic Japanese general store started in the 1970s. Offering a quirky selection of trendy, affordable lifestyle products, Bunkaya was a pioneer in design and greatly influenced Japan's street culture. Entering the 21st century, award-winning Hong Kong designer Allan Kwan created Bunka, channeling the Bunkaya spirit of innovation into fashion. With a team of renowned Hong Kong and Japanese designers, Bunka conveys youth, modernity, and a fusion of cultural influences with its stylish apparel.