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News & Publications

2013-04-15

YesStyle announces sponsorship of Korea Times Music Festival 11


YesStyle the leading online Asian fashion retailer, announces its sponsorship of Korea Music Festival 11, to be held on April 27, 2013 at the world-famous Hollywood Bowl in Los Angeles. YesStyle’s support of the Korea Times Music Festival, also known as the Korean Music Festival, represents its third collaboration with the show following similar sponsorships in 2011 and 2012.

Korea Times Music Festival 11 offers one of their strongest line-ups yet, with many well-known Korean artists from different generations and musical genres. Popular K-pop idol groups Beast, BTOB, ZE:A and Jewelry, rock bands YB and Guckkasten, singers BMK, Jo Sung Mo, Heyee and Kim Bum Ryoung, crossover tenor Im Tae Kyung, rapper and comedian Haha, traditional pansori performer Oh Jung Hae and Asian girl group Blush will all be making appearances at the show.

Organized by The Korea Times, the leading news organization in the Korean-American community, the Korea Times Music Festival started in 2003 as a centennial anniversary celebration of Korean immigration to the United States. With the rapid growth and popularization of Korean music and culture in recent years, the show has become one of the biggest music events in Southern California, boasting a roster of top-tier K-pop artists and an increasingly diverse audience.

YesStyle’s continued sponsorship of the Korea Times Music Festival supports its goal of promoting Asian lifestyle, culture and talent to a worldwide audience. As part of the sponsorship, YesStyle will also be giving away twelve pairs of tickets via its Facebook page. In addition to previous Korea Times Music Festivals, YesStyle sponsored the Los Angeles leg of the SM Town Live '10 World Tour, featuring performances by K-pop superstars BoA, Girls’ Generation and Super Junior. YesStyle also supports the work of a growing roster of Asian-American artists, including filmmaking group Wong Fu Productions and YouTube musicians David Choi, Jason Chen and Clara C.

“YesStyle is a pivotal sponsor of Korea Times Music Festival 11,” said Seong Hwan Jun, President of the Korea Times Music Festival. “YesStyle’s popular brand reaches out to a diverse, eclectic global audience that’s in tune with and vital to the development of Asian culture throughout the world. We’re happy to have such a partner to promote our premiere annual event.”

Joshua Lau, founder and CEO of YesStyle said, “We’re delighted to again sponsor the Korea Times Music Festival. Supporting Asian art and culture is one of YesStyle’s main goals, and we feel that Asian talents in both music and fashion will continue to flourish. The global journey of Asian art and fashion is just beginning, and YesStyle will be there to support that journey.”

For more information, visit the websites of the Korea Times Music Festival, YesStyle, and the YesStyle Facebook page.

About the Korea Times Music Festival The Korea Times Music Festival is an annual musical event headlined by some of the biggest artists and performers from South Korea. Originally established in 2003 to celebrate the centennial anniversary of Korean immigration to the United States, the Korea Times Music Festival is now one of the biggest music festivals held in Southern California. The yearly event is organized by The Korea Times, the largest Korean language newspaper in the United States.

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