Unique Asian Denim Fashion from YesStyle.com and eaLAB
One Style Doesn't Fit All

Hong Kong, Nov. 6, 2006 -- Asian fashion retail website YesStyle.com and Hong Kong label eaLAB are bringing Asian denim fashion to worldwide customers. eaLAB creates unique apparel that encompasses both design and lifestyle, so that every woman can find a pair of jeans reflecting her personal style. eaLAB denim allows young women to express themselves through fashion, accentuating the beauty of the wearer and the brand.

eaLAB is the first in-house brand introduced by Hong Kong fashion merchant and brand developer PremiumGroups. Based on the firm belief that "One Style Doesn't Fit All", eaLAB understands the modern woman, creating a wide range of denim designs to complement different figures and personalities. This season, the eaLAB collection brings out the feminine silhouette with tight, slender fits and slim cutting. In terms of material, eaLAB emphasizes selection and wash, choosing fabrics and styles that are at once trendy and timeless. Depending on the choice of coordinates, eaLAB jeans seamlessly fit into different looks. Be it youthful, sexy, contemporary, or classic, eaLAB evokes all the different sides of femininity.

PremiumGroups and eaLAB founder Anthony Yuen decided to collaborate with YesStyle.com because of a common understanding of brand marketing and retailing. "Customers are used to having the 'feel and trial' experience in retail stores in order to build up their confidence towards a brand. However, to access the worldwide market, selling online is the most effective and important way," Yuen noted. "YesStyle.com, with an experienced sourcing team, close relationships with fashion designers, and concrete experience in online retailing is able to grant further exposure for the designer's brand."

YesStyle.com's Fashion Development Director Maggie Fung expressed, "In Hong Kong we have very few designer brands specializing in denim and casual wear. YesStyle.com is happy to work with eaLAB, an up-and-coming brand by young local designers. We welcome new talent and will keep promoting local designer brands."

In one short year's time, eaLAB has already found a market in Osaka, Japan, and there will be many exciting developments to come for the young brand. eaLAB jeans will soon be available in Hong Kong, New York, and Los Angeles. In 2007, eaLAB is expanding their product selection, adding T-shirts, watches, and other lines to their collection. YesStyle.com will be on hand to offer the latest eaLAB apparel, presenting even more diverse fashion options to worldwide customers.

New Arrivals

eaLAB's 2006 denim collection is now available for purchase on YesStyle.com. To find out more about eaLAB, please visit the YesStyle.com website: http://www.YesStyle.com/eaLAB