Through his company Bonne Co., Ltd., Sean Lim founded hip and fun cosmetic brands touch in SOL and Color Bucket in response to the growing demand for skincare and makeup influenced by Korean pop culture. Launched in 2012, touch in SOL is the preferred makeup brand of K-pop celebrities and Korean fashion models due to its versatile palettes and colors. Sister brand Color Bucket debuted in 2013 and targets teenagers with its expansive range of eye-catching, ultra-trendy colors that fit their independent spirits. All touch in SOL and Color Bucket products are made in Korea. YesStyle is an authorized retailer of touch in SOL.