Adopting Korea’s belief that a “beautiful face represents a beautiful heart”, Sulwhasoo focuses on enhancing women’s skin to reflect their beauty within. Korean herbal medicine is the key behind Sulwhasoo’s powers of rejuvenation, keeping skin healthy, balanced and radiant. Each Sulwhasoo product contains fundamental and essential JaEum, JaEumDan and JaEumBoWeeDan complexes made from specially researched and selected herbal ingredients. The combined results provide extra moisture and relief to dehydrated and aging skin, and work to improve blood circulation, resulting in a luminescent glow. By using Korean calligraphy, traditional symbols and textures in product design and packaging, each Sulwhasoo skincare product takes you and your skin on a journey into the heart of Korean tradition and beauty.