SO Central celebrates tough city glam. Inspired by Hong Kong's trendy downtown, SO Central is an urban womenswear brand that steers away from ruffles and lace. The brand's collections exude casual elegance through loud
prints, bold colors and sharp tailoring, revealing a wardrobe designed for girls with an artistic temperament and a strong go-getter attitude. A YesStyle
Exclusives brand, SO Central features a selection handpicked by YesStyle's
in-house Merchandising Team.
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