Beauty and perfection lies in simplicity. Incorporating this Japanese ideal on aesthetic design into its various bag collections, ROOTOTE proves totes can be simultaneously functional, environmentally sound and versatile. Deceptively understated, these bags have inner pockets that offer a quick and clutter-free search for that one item. Each bag has the brand's signature "ROO" pocket, a cleverly concealed zippered side pocket named after the kangaroo. Launched in 2001, ROOTOTE's extraordinary range of "compact eco bags" and "baby roos" among others is a refreshing alternative from overdone bags.