The number one dermatologist-recommended brand for skincare, Neutrogena began in 1930 as a small specialty cosmetic company in Los Angeles, California. After successfully marketing a mild, clear soap that rinsed quickly and easily without leaving any residue, the company went further to establish an important relationship between Neutrogena and dermatologists, giving it an exceptional competitive advantage. Today, Neutrogena continues its tradition of excellence with a wide range of safe, mild, and premium quality skincare and haircare products under the banner of the Johnson & Johnson group of companies.