Originally founded in Wichita, Kansas in 1889 as a maker of soaps and other toiletries, Mentholatum is now a recognized global company that offers makeup, skincare and healthcare products through its umbrella of brands. Now owned by the Rohto Pharmaceutical Company of Japan, Mentholatum banks on innovative technology and the latest scientific research to create top-notch product lines for its brands Hada Labo, OXY, Mentholatum and Rohto. Hada Labo is a global cult favorite with its collection of skincare products ranging from facial washes to sunscreens. OXY provides treatments for troubled skin, Rohto aids with eye care, and Mentholatum offers makeup as well as health and bodycare products like ointments and liniments for muscle pain relief. YesStyle is an authorized retailer of Mentholatum.