On a quest to revolutionize menswear, Korean designer Dirk Lui presents a new side of masculinity with his refined, minimalist designs. Lui boldly eschews conventional design trappings to create stylish, urbane looks for the strong yet sensitive modern man. In 2002, Lui started the label Luis, offering sophisticated, well-fitted casual wear that quickly gained popularity among young Korean men. In 2005, he launched his premium signature Dirk Lui line, bringing his distinct style to a higher level of luxury through high-quality, finely tailored sportswear. With distinctive designs that exude impeccable taste and dapper sophistication, Dirk Lui is the model for exclusive urban fashion.