KELEO & Its History

KELEO is the Pan-Asia, iconic, cultural centric luxury brand that radiates beauty and joy within humanity. The mark KELEO was launched a decade ago to unveil jewelries of exceptional qualities.

The company's predecessors arrived in Hong Kong in the year 1956 and venture out of Hong Kong in 1964 when it first registered in Tokyo Japan. Its main focus was on the trading of pearls, jade, as well as jewelries, primarily on wholesale to the local retailers in Japan. To capture the booming market of Asia, it opened an office in Hong Kong in 1966. This is also the time the company started to enter color stones and diamond business. In 1979, a diamond appraisal laboratory was established and has done quality reports and appraisal work for banks and financial institutions. In 1987, the company established its jewelry factory in Singapore, with a view to reach out to Pan-Asia clients in the Middle East as well as South East Asia. In 1995, the company opened its jewelry retail counters at various duty free shops.

Over the years many things have changed but the tradition of fine craftsmanship and professional integrity have remained and closely adhered. The old fashion gold pieces had since developed into a diversified collection ranging from loose diamonds, colored stones and pearls to jewelry designs and manufacturing done in different parts of the world. Its scope of business includes wholesaling and retailing at duty free shops and department stores.

Today the KELEO heritage of fine jewelry continues to market jewelries of exceptional qualities created by talented designers from different culture and background.