One of Kanebo's affordable cosmetics lines, top-selling Japanese brand Kate moves away from conventional makeup trends to offer a collection of contemporary beauty products like square-cut eyeliners and wax mascara in a wide array of colors. The slogan, "No More Rules", captures the unique essence of the brand. From long-lasting eyeliner and UV-protection pressed powder to moisturizing lipstick, Kate's eye, face and lip makeup collection allows young, fashion-conscious women to create striking new looks without limitations.