Amp up lash volume with the intense formulation and innovative dual sided, bristle-less applicator of this mascara. The teeth-like applicator comes in two sizes for maximum lash definition. Use the small teeth to apply mascara from the roots to the middle of the lashes, then flip over to use the bigger teeth to finish applying mascara all the way to the tips. Long-lasting formulation stay put all day and night long without flaking or smudging.
Founded in 1872, Shiseido started out as a Western-style pharmacy in Ginza, Japan's famous culture and fashion hub. In 1897, Shiseido introduced Eudermine, an advanced lotion still sold today, marking the shift from pharmaceuticals to cosmetics. With its pioneering spirit and Eastern aesthetics, Shiseido offers a full range of prestigious skincare items, makeup, fragrances, and beauty accessories. Today, Shiseido is the fourth largest cosmetics company in the world, and its beauty products are sold in over 60 countries.