Amp up lash volume with the intense formulation and innovative dual sided, bristle-less applicator of this mascara. The teeth-like applicator comes in two sizes for maximum lash definition. Use the small teeth to apply mascara from the roots to the middle of the lashes, then flip over to use the bigger teeth to finish applying mascara all the way to the tips. Long-lasting formulation stay put all day and night long without flaking or smudging.
By far the greatest mascara I ever used, and believe me, I used a lot of different ones... It's not precised if it's waterproof (and I can't read japanese) but it seems to be, as it stays in place even at the pool. Small price, great product !
This mascara is by far the best I've ever used. It lifts and lengthens and stays on all day, without irritating my eyes. I'm not 100% sure if it's waterproof, but it does NOT rub off during the day, but easily comes off with makeup remover. Highly recommend
MJ is very famous for it's mascara, this one is superb, with it's price. Worth every penny and it is very easy to use and it lasts for whole day! Will definitely purchase again
I really do like this mascara. Really good quality for price. Lashes looks natural yet long. But you have to know how to use it. there are 2 sides on the wand. side with narrow brushes is for creating the length and the side with wider brushes is for volume. Really worth trying.
Mascaras never wow me on the first try cuz for me I find mascaras to be much better after a couple weeks opened when they've dried a bit. This mascara was no exception; the first time I tried it my eyelashes were super black, okay in thickness, not much length, but held the curl like nothing else. After a few weeks though, my lashes looked INSANE. Super thick, super long, super black and it stayed like that for the whole day! For pathetic asian lashes like mine this mascara is a god sent. In my experience I think the best way to apply this is to use the side with the wider comb first and then the side with the narrower comb. An oil based cleanser is definitely needed to remove this stuff.
I'm not a fan of mascaras because I have short and straight lashes and I've had bad experiences with other mascaras because I tear up a lot. I tried this and fell in love instantly! It made my lashes curl even if I don't curl them and they look longer! It's also waterproof so I don't even notice it's there when I tear up so I guess the only con I'd have about this is it's hard to get off at night.
I have tried a lot of other brands but this really is the best. Applies evenly and thick but looks amazing once you get used to applying it
By far my favourite mascara ever! This is the only mascara I use now and I've received many compliments; people seem to think I'm even wearing false lashes! I love the wand especially; in my opinion, that is what makes this mascara so great. My sister even used it last week and even I thought she had added some false lashes, but it turned out she was only wearing two coats of this mascara! Bear in mind though that it does take quite a few swipes of eye-makeup remover to get rid of it completely.
this is really easy to use and i love the color!!! great purchase, mascara from japan are usually good!
one of my fav mascaras.. this one i feel is a little clumpy but stays on long and makes them volumey.
Founded in 1872, Shiseido started out as a Western-style pharmacy in Ginza, Japan's famous culture and fashion hub. In 1897, Shiseido introduced Eudermine, an advanced lotion still sold today, marking the shift from pharmaceuticals to cosmetics. With its pioneering spirit and Eastern aesthetics, Shiseido offers a full range of prestigious skincare items, makeup, fragrances, and beauty accessories. Today, Shiseido is the fourth largest cosmetics company in the world, and its beauty products are sold in over 60 countries.