Described as "the most consistently celebrated and influential designer of the past 25 years", the French-born designer Yves Saint Laurent built his brand around the concept of refined beauty and luxury. From haute couture, Saint Laurent branched out into fragrances and makeup, launching his first fragrance, Y, in 1964 and his first makeup line in 1978. The makeup collection, known as Yves Saint Laurent Beauté, complements the designer's clothes and styles, and also "gives women the power to feel beautiful while remaining true to herself." By focusing on radiance, pleasure for the senses and rigor, the entire Yves Saint Laurent Beauté collection elevates women's beauty to a whole new kind of living fine art.