"Fashion passes, style remains" - Coco Chanel knew well that style comes not only from apparel, but also from spirit and attitude. In 1922, Chanel introduced Chanel No.5, a fragrance that reflected her personality. It still remains the world's best-selling perfume. She also introduced her personal shade of vibrant red lipstick, Rouge de Chanel, to the public, sparking a sensation among women who previously dared not wear such a bold color. Today, CHANEL offers apparel, accessories, fragrance, makeup, and skincare products that give people freedom to feel and look their best.