Get natural looking curl and length with a few swipes of this lengthening and volumizing mascara. Lashes are individually coated and lavished with a lengthening formula for a sky-high curl. Smudge proof and sweat-proof so you can say goodbye to smudges and raccoon eyes for good.
Helena Rubinstein, the iconic figure behind the global skincare brand that carries her name, has been described as a woman inspired with a passion for beauty. From a salon to a globally recognized beauty brand, Helena Rubinstein has always adhered to the highest standards of excellence when it comes to the art and science of beauty. Its line of skin care products and cosmetics possesses unique textures, inspiring shades, and innovative treatments that suit women's specific skin care needs. By combining the latest advances in technology and skin care science, Helena Rubinstein gives women the power to bask in their unique radiance.