Founder Gang Si Nae imagined city femmes were models on backdrops of concrete runways, glamorous lights and glass buildings when she set up clothing brand Urban Cruise. Designed to draw out the romantic feminine ideal in all of us, the chicly styled label is noted for its characteristically comfortable and casual garments. Established in 2006, the online brand appeals to the modern woman's frenetic lifestyle and urban fashion sensibilities with its easy-on-the-eye and easy-to-wear apparel.