A purple cow wouldcatch anyone’s attention. With this concept in mind, Purplow set out to create a collection geared towards men with a discriminating taste in fashion. Purplow, short for the contraction of "purple cow", sought inspiration from the Italian men's way of dressing - suave and bold, with just a hint of rakishness. Catering to the subtle vanity of men when it comes to their looks, Purplow's collections includes smart basics such as shirts and trousers, as well as jackets, blazers, ties and footwear, giving men an one-shop-for-all option.