Googims means "wrinkles" in Korean, representing the wrinkles one gains when facing life's myriad challenges. A fun and uniquely Korean brand of clothing, Googims conveys the rituals and moods of daily life in an irreverent and irresistible manner. Googims high-quality clothing items use stark, primary colors and a variety of catchy phrases and designs to highlight the precious and frequently fleeting emotions of our everyday lives. Googims' peerless brand of humor helps the sensitive and fashion-conscious soul express their individuality. No matter the person or the place, there's a Googims item for everyone!