Makeup artist Bobbi Brown firmly believes that cosmetics should make one look gorgeous naturally, not artificially. She showcased this philosophy with her first collection of lipsticks that didn't smell, wasn't dry or greasy, and enhanced the natural lip color. Later she created an entire makeup line that included foundations that were yellow-based and neutral, rather than pink, thus revolutionizing the face makeup industry forever. In 1995, cosmetics giant Estée Lauder bought Bobbi Brown Cosmetics with the makeup guru retaining creative control. To this day, the Bobbi Brown brand remains true to its promise: makeup that's simple yet flattering and wearable.