Leading online fashion retailer YesStyle recently sponsored the first Billboard K-Pop Masters held at the MGM Grand Garden Arena in Las Vegas, Nevada. Organized by Las Vegas-based entertainment production company Ximon & Ximon Inc., the event took place on November 25 and 26 and brought some of Korea's top music talents to the world-famous entertainment capital.

The state-of-the-art production highlighted the massive popularity of K-pop music in the US. Among the K-pop acts who performed during the two-day show were TVXQ, B2ST, MBLAQ, 4minute, SISTAR, Brown Eyed Girls, G.NA and SHINee. Several US celebrity artists also made guest appearances during the concerts.

YesStyle gave away six (6) tickets for the event to three lucky fans via Twitter and Facebook, giving them the opportunity to see their idols perform live. A strong supporter of Korean fashion and K-pop, YesStyle also sponsored last year's first SMTOWN concert in Los Angeles along with this year's 9th Korean Music Festival at the Hollywood Bowl and the 2011 K-Pop Music Fest in Sydney, Australia.

Eugene Rah, the chairman for Ximon & Ximon Inc., was enthusiastic about YesStyle's participation in this significant event. "We are excited to have YesStyle.com, one of the fastest-growing fashion sites, and Korean Airlines as our sponsors in the 2011 Billboard K-Pop Masters concert," he says. "We are proud to have their support and look forward to continuing a long and fruitful relationship with them."

A precursor to the first ever Billboard K-Pop Masters Awards show to be held next year, the inaugural event also celebrated the establishment of Billboard Korea (www.billboard.co.kr) and the Billboard K-Pop 100 Chart which ranks the country's top songs based on digital sales and mobile service downloads. The Billboard K-Pop 100 Chart also appears in the international chart section of Billboard.com and Billboard.biz, as well as in Billboard Magazine.